University of Basel
Rebrand Corporate Design
The University of Basel is an internationally respected research university with a wide-ranging curriculum and a strong base in life-science. The need for the university to consolidate its high academic standing vis-à-vis the global competition, to remain fit for the future and to respond to its shifting identity has called for a new, more distinctive profile. Universität Basel becomes the umbrella brand. A consistent and holistic identity is provided by means distinctive color branding, the modernization of the logo and a clear articulated design system that transforms routine university life into a daily brand experience.
Client / ManufacturerDesign
Universität Basel Matthias Geering, Reto Caluori, Stephanie Stähli
Basel, CHNew Identity Ltd.
Basel, CHDate of Launch
2015
Development Time
up to 12 months
Target Regions
Europe, "Schweiz"
Target Groups
Public Sector / Government, Studenten, Abiturenten, Studium-Interessierte, "Mitarbeiter"