untaggableexperience

Live event

How can we present a vehicle concept that defines itself as being undefinable? We launched a series of events for the market launch of the new Audi Q2 that is just as unique as the vehicle and its target audience. “Untaggable” is the aspect they have in common – which is why the event locations also needed to be indescribable places. Like the fun #poolposition party, celebrated in the closed Berlin public bathhouse, or #halsüberhopf (head over heels) in Munich at the Paulaner Brewery.

Client / Manufacturer

AUDI AG

Ingolstadt, DE

Design

PLANWERKSTATT GmbH

Bedburg-Hau, DE

BLACKSPACE GmbH

München, DE

marbet Marion & Bettina Würth GmbH & Co. KG

Künzelsau, DE