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untaggableexperience
untaggableexperience
untaggableexperience
untaggableexperience
2018

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untaggableexperience

Live events

AUDI AG

How can we present a vehicle concept that defines itself as being undefinable? We launched a series of events for the market launch of the new Audi Q2 that is just as unique as the vehicle and its target audience. “Untaggable” is the aspect they have in common – which is why the event locations also needed to be indescribable places. Like the fun #poolposition party, celebrated in the closed Berlin public bathhouse, or #halsüberhopf (head over heels) in Munich at the Paulaner Brewery.

Client / Manufacturer
AUDI AG

AUDI AG

Ingolstadt, DE
Design

PLANWERKSTATT GmbH

Bedburg-Hau, DE

marbet Marion & Bettina Würth GmbH & Co. KG

Künzelsau, DE
BLACKSPACE GmbH

BLACKSPACE GmbH

München, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User, Specific sub-group: Audi Dealers

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