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Health and beauty packaging

MAKING HAPPY SMILES EVERYDAY! The idea behind this haircare brand and its packaging design is to make the consumer smile. To differentiate from other organic shampoo products, we decided to go for a slightly anthropomorphic approach that expresses the happiness a person feels when they shower. The designers created a yellow smile sleeve that dresses up the shampoo bottle, adding a playful element and high visual impact on the store shelf.