#uptrade
#uptrade
#uptrade
#uptrade
#uptrade
#uptrade
#uptrade
#uptrade
#uptrade
#uptrade
#uptrade
#uptrade
2018

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#uptrade

Exhibition booth

WANZL participated at Euroshop 2017 with a brand-new stand design that highlights the marketing campaign “#uptrade”. The new campaign stands for the clear guidance and support WANZL provides to customers who face many disruptive influences in their market environment. Atelier Seitz’s challenge was to translate the #uptrade campaign to the 3rd dimension. The massive, black outer shell of the architecture with animated, flickering, and backlit hashtags stands for the information flood influencing the retail market. In contrast, the bright, white interior of the stand represents the innovative and “#uptrading” solutions.

Client / Manufacturer

Wanzl GmbH & Co. KGaA

Leipheim, DE

Wanzl GmbH & Co. KGaA

Leipheim, DE
Designer
Atelier Seitz GmbH

Atelier Seitz GmbH

Niederneuching, DE
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Trade / Industry

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