



Urban sensuality
Public appearance ISH 07
VitrA Bad GmbH
Task: Create a fair stand concept that dazzels us and propels VitrA to the front of its market. Communicate VitrAs brand values and the values of its products which are highest quality, pioneering spirit and distinctive style in an environment, that is absolutely upfront in terms of design and quality. Idea: The sensuality of a moving natural pattern Design by Ross Lovegrove and the clarity of urban architecture give birth to an exciting combination of distinctive style and urban sensuality.
Client / ManufacturerDesign