Urban Village
Exhibition stand ISH 2011
Urban Village was the theme of the Grohe stand at the 2011 ISH trade fair. Marking the brands transformation from rational to emotional, the 1,200 m² space presented the new GROHE SPA™ collection and was used to launch over 350 products. Radiating from the central GROHE SPA™ area, visitors were taken on a sensory journey through each product category: bathrooms, showers, kitchens and sanitary systems. Multimedia displays, lifestyle environments and interactive experience zones were set against a backdrop of natural colors, Corian and oak wood, which were selected for their authenticity and emotional appeal.
