URG Identity Design

Corporation Identity Renewal, Branding

URG, a life beauty company in Korea, respects the originality of individuals and pursues the harmony of everyone’s beauty. URG aims to escape from biased beauty and universal aesthetics, and focuses on the uniqueness of customers. Accordingly, Plus X transferred the original heritage symbol to a minimal yet dynamic symbol that expands the brand image to a differentiated, customer-focused image well-suited to the rapidly evolving cosmetic market. We looked into the lifestyles of customers and expressed a customer value for every customer to find and reveal their character.

Client / Manufacturer

URG Corporation

Seoul, KR

Design

PlusX

Seoul, KRTyodi Hyojin Lee,  Yoonseong Lee, Byeongkuk Jung, Soyeon Lee, Yoonhak Lee