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URG Identity Design
URG Identity Design
URG Identity Design
URG Identity Design
URG Identity Design
URG Identity Design
URG Identity Design
URG Identity Design
URG Identity Design
URG Identity Design
URG Identity Design
URG Identity Design
2023

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URG Identity Design

Corporation Identity Renewal, Branding

URG Corporation

URG, a life beauty company in Korea, respects the originality of individuals and pursues the harmony of everyone’s beauty. URG aims to escape from biased beauty and universal aesthetics, and focuses on the uniqueness of customers. Accordingly, Plus X transferred the original heritage symbol to a minimal yet dynamic symbol that expands the brand image to a differentiated, customer-focused image well-suited to the rapidly evolving cosmetic market. We looked into the lifestyles of customers and expressed a customer value for every customer to find and reveal their character.

Client / Manufacturer

URG Corporation

Seoul, KR
Design
PlusX

PlusX

Seoul, KRTyodi Hyojin Lee,  Yoonseong Lee, Byeongkuk Jung, Soyeon Lee, Yoonhak Lee
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Trade / Industry

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