Urlaub in besten Händen
Corporate Design
The visual identity of the Schauinsland-Reisen travel company was developed as part of a relaunch. The new logo shows the sun as an essential feature of holidays. At the same time, the ambiguous brand mark visualizes the claim "Urlaub in besten Händen" (holidays in best hands) as the sun is formed by two inviting hands. The entire corporate design sets a holiday mood by using colors such as ocean-blue and sun-yellow. The images feature sunny motifs of different holiday destinations. Recurring design elements such as an abstract sunblind, ensure high-recognition value.
Client / ManufacturerDesign
Schauinsland Reisen GmbH
Duisburg, DELockstoff Design GmbH
Grevenbroich, DEDate of Launch
2014
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, "Reisebüros"