UX STUDIO SEOUL
Interactive Future Mobility UX Platform
UX Studio Seoul is the world’s first open UX research space in the global automotive industry, visualizing and experimenting with the UX development process. With the core value of “Sharing UX Research through Experience,” users engage with content, leave feedback, and contribute insights to UX innovation. The UX Studio Seoul consists of two levels — Open Lab and Advanced Research Lab — featuring digital interactive content, immersive simulators, and real-time media walls for active participation. As a hub for shaping future mobility beyond automobiles, the space embodies HMG’s philosophy of human-centered technology.
Date of Launch
2025
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users, Trade / Industry, "UX Researchers, Pre-recruited customers."