The new Vanish Gel bottle range has been launched globally early 2013. The bottle modernizes the Vanish brand language, and incorporates an innovative dosing ball. The dosing ball can not only be used to dose the right amount of gel in the washing machine, but also offers the option to pretreat fabric stains locally through a new patented dosing mechanism. The range of twelve bottles has been developed in an integrated brand design process. The result is remarkable packaging innovation – and a clear, recognizable product family that radiates the Vanish brand values.