



Vattenfall Magazine
Magazine
Vattenfall AB
The goal was to create a credible, journalistic product informing the new, expanded target audience (general public, opinion makers – including journalists and politicians, customers, energy experts, employees and residents near Vattenfall projects) about the general energy universe and Vattenfall’s place in it. In close cooperation with Vattenfall’s editorial team, muehlhausmoers developed a magazine concept that matches the new communication strategy. In conjunction with the relaunch of the magazine, a website was conceptualized and developed to serve as an additional platform for communication.
Client / ManufacturerDesigner
Vattenfall AB
Stockholm, SE
muehlhausmoers
corporate communicationsBerlin, DEDate of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Other target groups:: Stakeholder wie die allgemeine Öffentlichkeit, Meinungsmacher (unter anderem Journaliste