vdw award 05 – nur geduld

Campaign (poster, DVD packaging, postcards, tickets, programme)

As they had done in the previous three years, the VDW, the Association of German Advertising Film Producers, asked us to create an integrated communication concept for the vdw award 05. The concept was to appeal to sponsors as well as to creatives working in the fields of the advertising film. Our creative approach was based on the fact that the VDW and the whole advertising branch with their innovative strength serve as a motor for the whole economy, especially nowadays. In other words: we don’t need people with patience; we need doers. That’s how we created our campaign. With impatience and verve – and lo and behold, with a little patience the objective turns into a creative concept that receives a design award.

Client / Manufacturer

verband deutscher werbefilmproduzenten e. v.

frankfurt, DE

Design

Group.IE GmbH

Frankfurt am Main, DE

dreizueins architekturdesigngrafik banozic bergmann seitz gbr

Frankfurt am Main, DE