VETACARE Philipp Winkels
Image brochure
Man’s best friend relies on "VETACARE." The Veterinary Referral Surgical Practice headed by Dr. Philipp Winkels specializes in complicated surgical procedures for dogs and cats. And even though the patients themselves can’t speak – "VETACARE" is an excellent listener. In the image brochure, three dog owners talk about how their pets suffered – and recovered to full health. A modified version of the Avant-Garde typeface is used for the quotes to bring the animal’s emotions to life. A transparent flap shows the medical diagnosis with X-ray picture. The imagery we developed gives a face to the special bonds between animals and humans.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, "Health service"