Corporate design and identity
Vibratape is a smart therapeutic tape developed to reduce back pain caused by poor posture. Integrated sensors can immediately detect poor posture and remind the user to straighten up by emitting a short vibration, either from the tape itself or from the user’s smartphone. The principle of straightening up is condensed into an abstract icon that is fully integrated into the larger design. It is both a component of the logo and at the same time expanded to form a pattern with a high degree of recognizability. The pattern translates the function of the tape in an eye-catching manner and gives the appearance of vibrating graphically.