









Virtual New York Times Museum
New York Times Museum Website
The New York Times
The NYTimes museum sheds light on the fascinating evolution of a beacon of American journalism, but it is entirely hidden from anyone who isn’t physically in the office. Through dynamic spatial interactions and gamified artifact pages, the Virtual Museum is a web experience that simulates the immersion of walking through the museum without actually being present. Beyond effectively showcasing artifacts, the Virtual Museum’s guided narratives allow employees and the public to learn more about the journalism powerhouse’s enlightening history and build a consistent brand for the company’s commitment to truth and resilient reporting.
Client / ManufacturerDesign
The New York Times
New York City, USThe New York Times
New York City, USNuoran Chen, Christina Su, Mina Chung, Frannie Ello, Bella RinneDate of Launch
after 2025
Development Time
Confidential
Target Regions
North America
Target Groups
Consumers / Users