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Vision Contents
Vision Contents
Vision Contents
Vision Contents
Vision Contents
Vision Contents
Vision Contents
Vision Contents
Vision Contents
Vision Contents
Vision Contents
Vision Contents
2026

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Vision Contents

Public Installation

Hyundai Motor Company

"Vision Content" is a performative installation using industrial robotic arms to visualize Hyundai’s E-GMP EV platform in a new, experiential way. By expressing machines through machines, the work emphasizes Hyundai's brand identity beyond digital representations. Real EV parts are elegantly manipulated in physical space to reveal the hidden aesthetics of systems and production processes. The piece aims to convey the durability and reliability of electric vehicles through this refined mechanical choreography.

Client / Manufacturer
Hyundai Motor Company

Hyundai Motor Company

Seoul, KR
Hyundai Engineering & Construction

Hyundai Engineering & Construction

Seoul, KR
Design

MADGENERATOR .LLC

Seoul, KRJaehyuck Bae, Youngkak Cho

ORIENTAL Precision Industry Co., Ltd

Gimpo, KRKi-Mun Um
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users

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