Vision Plasticfree
Online Film
Dash / dalli group
Every year, up to 13 million tons of plastic end up in our oceans – and they came to stay: even 450 years later, small parts of plastic are still threatening the life of millions of animals. Detergent Brand Dash is developing innovative ways of reducing the amount of plastic in their products and packaging to get closer to zero step by step. To communicate this vision, we created a whole world made of paper, telling an emotional story about the consequences of plastic pollution – to touch people, not to judge them.
Client / ManufacturerDesign
Dash / dalli group
Stollberg, DE
SERVICEPLAN GERMANY / PLAN.NET GERMANY
München, DEAlex Schill, Matthias Harbeck, Jan Propach, Anna Lee Sønnichsen, Sebastian Simon, Veronika Funken, Ole Ohlebusch, Dr. Maike Benz, Annalena StüblerJan Ruppert
Wuerzburg, DEkcm musicproductions
Seevetal, DEMarcus LoeberStudio Funk Düsseldorf
Düsseldorf, DEMarco Manzo, Tobias GrumbachDate of Launch
2021
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users