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Visual Contents Identity
Visual Contents Identity
Visual Contents Identity
Visual Contents Identity
2016

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Visual Contents Identity

Guide book

Hankook Tire Co., Ltd.

Hankook Tire Visual Contents Identity (VCI) Guide Book was designed to set guidelines and establish design elements for all corporate print material under the motto of "Hankook Tire’s most genuine identity presented in the most comprehensible way." Hankook Tire’s representative tire brands – Ventus, Dynapro, Eco (Keynergy, enfren), Winter (i-cept, i-park) and Vantra – serve as main pillars in producing the content of this book. Such analyses and benchmarking outcomes informed the creation of the VCI content (tire graphics, icons, graphs and infographics) for each tire brand.

Client / Manufacturer
Hankook Tire Co., Ltd.

Hankook Tire Co., Ltd.

Seoul, KR
Design

Honey Communications

Seoul, KR
Hankook Tire Co., Ltd.

Hankook Tire Co., Ltd.

Seoul, KR
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, "Designer for Hankook Tire"

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