VIVER Showroom

Luxury Watch Showroom Interior Design

VIVER is a physical realization of an online platform specialized in vintage and second-hand luxury brand watches. While direct product transactions don't occur, the showroom serves as a brand experience zone, where customers are provided with try-on, product education, pick-up, and authentication services by appointment. They are also welcome to witness and watch engineers at work, across the engineer's lab. The showroom’s significance lies in the programmatic narrative, making a solid precedent for 'future retail', where on-offline 'brick and mortar' brand experience merges as a form of an exhibition and personalized consultation space.

Client / Manufacturer

VIVER

Seoul, KR

Design 4.2

Seoul, KR

Design

Bio-Medical Science Co., Ltd.

Seoul, KRKangsan Danny Kim, Sejung Oh

SHINOH

Seoul, KRJiwon Shin