Vodafone Design Language
Product series
The goal of this project was to renew the family appearance of Vodafone’s fixed line products (routers, smart home products, etc.) giving them a contemporary and brand building appearance. In today’s homes, consumer electronics such as routers, cameras or speakers are either featured (Sonos, Apple...), hidden (in the basement, under a desk), or just tolerated. This product family fits into neither one of these categories; instead, it blends into a modern interior, by being a quiet, anonymous servant to the user. More like static objects placed on a shelf, less like a blinking, shouting consumer electronics product.
Client / Manufacturer
Design
Vodafone Group Services GmbH
Düsseldorf, DEstudiomem
München, DEVodafone Group Services GmbH
Düsseldorf, DEDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia, Australia/Oceania, Europe
Target Groups
Consumer / User