Vodafone - The Giga Square
Trade fair presentationVodafone GmbH
The Giga Square is a design concept created for Vodafone’s trade show presentation at CeBIT 2018. The concept stretches over 6,000 square meters and features a wide variety of showcases, interactive exhibits, and hands-on event formats to display how the Vodafone network can improve our lives today and in the future. Two cubic halls host the topics New Work and New Life. In contrast to Vodafone's previous exhibition formats which worked with large black cordoned off areas, the Giga Square focuses on openness: Inviting, light-flooded, accessible to everyone. It turns visitors into participants and rethinks the concept of trade show itself.