Volkswagen International Partner Meeting 2017
Event
Over three days, Volkswagen presented its new brand alignment to over 4,000 dealers and importers at the "Volkswagen International Partner Meeting 2017" held at the Berlin Kraftwerk. The interactive event included dynamic reveals and presentations, video displays, an augmented reality show and audience participation. The light show relied on 64 spots of light to visually communicate the theme of the event : Together. Always. In the evening, guests from over 47 nations were treated to a culinary smorgasbord of Asian sushi, American burgers, Russian pelmeni and the famous “Berliner Currywurst.” “Global marketplace” was the dining room concept, “urban food” the theme.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Specific country/region: Worldwide
Target Groups
Other target groups: Importers and dealers