Volkswagen Lookbook 3
Collection of merchandising designs
The Volkswagen Lookbook 3 is a collection of illustrations and designs that can be used as merchandising art. The book is distributed by Volkswagen exclusively to support their 200+ global licensees. The job was to create all visuals as well as the complete design of the book. The illustrations and artwork needed to offer something for everyone, so the designers created a broad variety of styles, series, and themes. The artwork had to also address and inspire a very wide target audience across many cultures. Brands all over the world are already making use of the book's graphics, such as Kinsmart, Metro, Real, Polyflame, and Ravensburger, to name a few.
Client / Manufacturer
Design
Volkswagen Zubehör GmbH
Dreieich, DEHOME^Agentur für Kommunikation
Gelsenkirchen, DEDate of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Trade / Industry, Other target groups: Volkswagen Licensees worldwide