Volkswagen T-ROC
Automotive design
VW is adding dynamism to compact SUVs with the new T-Roc. It is a crossover that combines seemingly contradictory aspects: performance and comfort, emotionality and rationality, urban lifestyle and multifaceted all-round properties. These parameters of different automotive worlds merge into a new idea of compact mobility – a sport utility vehicle the likes of which only the inventor of the GTI could develop. This progressive design combines crisp dimensions with 11 exterior colors, 3 roof colors and a total of 24 color combinations. Inside, avant-garde design and a high level of functionality form an alliance
Date of Launch
2017
Development Time
25 - 36 months
Target Regions
Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User