vollgas x VO Dog
Mascot identity
From the VOLLGAS functional energy drink, we created the mascot VO Dog, which shows a natural temperament and a high degree of activity and excitement. In the extended design of the brand mascot, the five creative themes are fireworks, rushing, perpetual motion, waiting, and restraint. The core design elements are sunflower matches, zebra riders, gear clockwork, werewolf lollipops, and clown painters. In the creative way of childlike fantasy, it describes the very yearning of human beings.
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia, Europe
Target Groups
Consumers / Users