vollgas

Brand identity

This newly developed energy drink, invented and produced in Germany, and finalized and sold on the Chinese market, strives to energize young people in their endeavors. The German work "vollgas" literally means "full speed," but figuratively, it encourages people to put all their energy and enthusiasm into what they do best. The Chinese word, pronounced "wow," comes from the homonym of the two initial letters VO (vollgas), which expresses astonishment or admiration. The visual language reflects digitization, a typical feature of the social process. Pure black and white are used to express the attitude and style of this progressive and "fashionable" brand.

Client / Manufacturer

Wodeshi Beverages Ltd.

Shanghai, CN

Design

Dongdao Creative Branding Group

Beijing, CN