VON BUHL BONE DRY LABELS
Wine bottle labelling
They make dry wines at Reichsrat von Buhl. And they love them really dry. According to the German wine law, dry can be up to 9 g of residual sugar. But that's not really dry. At least not in RvB's opinion. For them, dry means 0-4 g of residual sugar. So we have given it some thought and decided to create a label that transports the general brand message. The goal was to visualize the bone dry taste profile. So we've taken the flavors of Riesling and Rosé and had them arranged in a shape clearly linked to bones.
Client / ManufacturerDesign
Weingut Reichsrat von Buhl
Deidesheim, DEEat, Sleep + Design GmbH
Berlin, DEDate of Launch
2016
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User, "Lovers of dry wine with a minimum of residual sugar"