Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
All ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

Vonovia
Vonovia
2018

Share:

Vonovia

Corporate design

Vonovia SE

On 1 Dec. 2014, Deutsche Annington and Gagfah – two tiers of the German real estate market with an extremely poor reputation at that time – announced their merger. With a new brand positioning, brand architecture and corporate design, the company was able to embark on a completely new journey with a symbolic new name. "Vonovia” suggests “new living” and has sympathetic overtones. As the name can be easily pronounced in 23 languages, it represents and values the diversity of the tenants. The new brand positioning is based on the mission to provide people with homes – and not just four walls.

Client / Manufacturer

Vonovia SE

Bochum, DE
Design
The Hamptons Bay | Design Company

The Hamptons Bay | Design Company

München, DE
Date of Launch
2015
Development Time
25 - 36 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government

RELATED PROJECTS