Vonrosen
Corporate design
Vonrosen is a young Berlin fashion label that distributes its products exclusively via the Internet to a select clientele. The corporate design is marked by esthetic reduction and an urban atmosphere and thus reflects the classic-purist style of the collection. As a graphical code, the oval Vonrosen signet is translated into all media as a cross-fading pattern on the webpage, a high-quality foil embossing on the business stationery, on the cover of the product packaging perforated by innovative laser technology, and on the clothes themselves.
