Vorwerk Annual Report 2017
Annual report
Feeling—the meta-theme of Vorwerk's 2017 Annual Report—is presented with humor, sensitivity and emotion. Those same qualities apply to the report's contents, design and layout, both print and digital. Feelings based on needs also play a key role in the Vorwerk brand universe. The print report resembles a premium-quality book, underscoring the values Vorwerk embraces, and functions as the tangible counterpart to the online report being published for the first time. What the print report achieves with haptics and design, the online edition translates into innovative, audiovisual features, such as an emotions bot.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe, Specific country/region: Germany
Target Groups
Consumer / User, Public Sector / Government, Other target groups: press, employees