VR7000 STARWARS Package
VR7000 STARWARS Package
VR7000 STARWARS Package
VR7000 STARWARS Package


VR7000 STARWARS Package

Packaging design

Samsung Electronics Co., Ltd.

The POWERbot Star Wars Limited Edition is the first home appliance featuring a character design resulting from collaboration between an electronics company and Star Wars fans. The package features a line illustration of famous movie characters on silver foil, embossed to render the characters with special effects. A black and white color scheme is used so that Star Wars fans can associate it with Darth Vader and stormtroopers. The packaging also includes the list of all character-themed voice effects inside. An additional box made of corrugated cardboard protects the packaging and keeps it intact for preservation as a collector’s item.

Date of Launch
Development Time
up to 12 months
Target Regions
Asia, North America
Target Groups
Consumer / User