vussen
Toothpaste branding
VUSSEN is a whitening toothpaste. Rather than drawing the various benefits of the toothpaste on the package, VUSSEN wanted to deliver a traditional and powerful identity to customers. While differentiating the brand from the various colorful toothpastes displayed in the marketplace, VUSSEN worked on a logo and color system which will remain unchanged for a long time. This involves a combination of classic and elegant frame and font shapes. It also uses warm colors such as brown and beige to deliver a stronger classical feeling.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User