VW Group Forum DRIVE
Corporate Identity / Corporate Design
The agency developed an independent profile to make the redesigned forum stand out and managed the implementation of a homogeneous and authentic brand design concept. In addition, the DRIVE restaurants, Brotzeit and Zeitgeist, was given an exciting new visual appearance. More than ten million people have visited the forum in Berlin since it opened in 1999. The intense remodeling process will create a communication platform in Berlin for mobile topics and a new home for the twelve brands of the Volkswagen Group and Financial Services AG.
Client / Manufacturer
Design
Volkswagen Aktiengesellschaft DRIVE. Volkswagen Group Forum
Berlin, DEStrichpunkt Design
Stuttgart, DEDate of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Interessenten, "Besucher"