VW Group Forum DRIVE
VW Group Forum DRIVE
VW Group Forum DRIVE
VW Group Forum DRIVE
VW Group Forum DRIVE
VW Group Forum DRIVE
VW Group Forum DRIVE
VW Group Forum DRIVE
VW Group Forum DRIVE
VW Group Forum DRIVE
VW Group Forum DRIVE
VW Group Forum DRIVE
2016

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VW Group Forum DRIVE

Corporate Identity / Corporate Design

Volkswagen Aktiengesellschaft DRIVE. Volkswagen Group Forum

The agency developed an independent profile to make the redesigned forum stand out and managed the implementation of a homogeneous and authentic brand design concept. In addition, the DRIVE restaurants, Brotzeit and Zeitgeist, was given an exciting new visual appearance. More than ten million people have visited the forum in Berlin since it opened in 1999. The intense remodeling process will create a communication platform in Berlin for mobile topics and a new home for the twelve brands of the Volkswagen Group and Financial Services AG.

Date of Launch
2015
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Interessenten, "Besucher"

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