WAJOS CI
Brand design
Gourmet manufacturer Wajos tasked Fuenfwerken Design to devise a new corporate design, complete with packaging, store elements and other applications for use on a wide variety of media. The new logo is purist and modern, a self-assured expression of Wajos. The agency also designed a seal as a premium finish for packaging and chalcographic prints. The typography is a colorful mix that is as lively and diverse as the gourmet character of Wajos products. The company now presents a contemporary and modern look. The main product categories were also standardized in terms of visuals and are now more closely in sync with the needs of the brand's consumers.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry