Waldmeister

Corporate design

Waldmeister (Woodruff) is a small, extraordinary flower shop in the old town centre of Waldshut, a little town situated in the southern part of the Black Forest on the border to Switzerland. Developing a design for the shop meant visualising a demanding concept on a tight budget. The corporate design was supposed to be expandable and versatile. The main aim was to achieve a modern instead of a fashionable or trendy appearance. Thus a modular logo system has been developed in keeping with the aesthetics of the label and stamp. Thanks to its versatility, it works in all kinds of media and on all different backgrounds.