walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
walk&rest rebranding design (FMCG)
2021

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walk&rest rebranding design (FMCG)

Rebranding

Due to regional culture differences, when it first entered the Chinese market, walk&rest could not establish an emotional resonance with its main target consumers in China. This was our attempt to correct the deficiency. First, we established a set of interesting symbolic systems, and extracted the super symbol "&" from the spelling of walk&rest, which also has a brand visual association that represents companionship. Through the combination of the color system and the visual symbol system, we adopted a relaxed and free pattern of graphic extension to form a strong brand impression, express a strong brand emotion, and accurately convey the brand message.

Client / Manufacturer

walk&rest China

Shenzhen, CN
Designer

Hauns branding design and strategy

Ltd.Shanghai, CN
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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