Walmart Beauty Virtual Try-on

Mobile Application, AR Feature

Walmart Beauty Virtual Try-on is a feature lives in Walmart App, allows customers to try-on makeup products across the blush, lip color, eye shadow, and bronzer categories and discover their perfect shade through a hyper-realistic AR view. This feature creates more personalized, seamless, customer centric shopping experiences. The experience will allow shoppers to virtually try-on more than 1,400 products from extensive brand assortment. The virtual try-on experience also eliminates the need for physical product samples, helping minimize product waste, reduce harmful impacts to the environment, and promote a more sustainable future.