Wanglaoji Black Tea
Beverage packaging
Wanglaoji Pharmacentical Company
WANGLAOJI’s new product, Black Herbal Tea, has an intensive taste designed to appeal to young people. The packaging design is therefore neither old-fashioned, dull, or traditional. On the contrary, it illustrates the networked lifestyle of most young people in a so-called ACGN world (Animation, Comic, Game, and Novel), presenting interesting scenes and playthings from their daily lives. The carry box is designed as a hexagonal prism and holds 12 large cans. This special model optimally distributes the carrying weight so that it is easily held by the thick and wide paper handle, making this an ultra-mobile product.
Client / ManufacturerDesign
Wanglaoji Pharmacentical Company
Guangzhou, CNShenzhen Tigerpan Packaging Design Co., Ltd.
Shenzhen, CNDate of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User