











Warakatsu! Café: Laughter and Health Campaign
Public Health & Laughter Awareness Campaign
Sumida City
Warakatsu! Café is a design-driven community health campaign that integrates laughter, communication, and preventive medicine for Japan’s aging society. Developed through collaboration between Chiba University, Sumida City, and local partners, the project transforms laughter into a medium for well-being. By combining physical activity, rakugo storytelling, and social dialogue, it creates opportunities for joyful interaction and mental engagement. Through design, the campaign reconnects people, culture, and health—showing that laughter itself can become a form of preventive care.
Client / ManufacturerDesign
Sumida City
Sumida-ku, Tokyo, JPChiba University
Chiba-shi, Chiba-ken, JPIkjoon CHANG, Norimichi SUZUKI, Hisa NIMI, Shogo YANAGISAWA, Kei MIWADate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users, Public Sector / Government, "Elderly residents, local community members, medical professionals, and design students"