WASHking: Own your Throne!
Corporate Design Relaunch
Only a minority of Ghana's population has access to toilets. The start-up WASHKing is on the verge of changing that – by providing affordable, environmentally friendly sanitary facilities. A powerful corporate design ensures that this offer stands out: the look plays with the status symbol of the toilet, picks up on regional codes without becoming clichéd. It is colourful, optimistic and easy to use: for the smartphone that everyone in Ghana has – and on toilet doors that everyone will want in the future.
Client / ManufacturerDesign
WASHKing Ltd
Accra, GHPeter Schmidt Group
Hamburg, DENorbert Möller, David DriscollDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Africa
Target Groups
Consumers / Users