WASO
Skincare Product
WASO aims to create healthy, effective and environmentally friendly products that meet the concerns of young skin. Respect for the environment is our priority. All the materials of our packaging are carefully selected as part of an eco-responsible approach. To reduce our plastic consumption, caps made from 30% recycled rice husks. Our bottles are made from 95% recycled plastic. Tubes made from 10% plant-based plastics.We made use of the natural color and texture of the rice husk in the caps, the jars were left intentionally uncolored.The caps are also indented so that the products can be stacked on top of each other.
Client / Manufacturer
Design
SHISEIDO Co., Ltd.
Tokyo, JPShiseido Creative Co., Ltd.
Tokyo, JPMao Komai, Akira Muraoka, Misaki NagatakeDate of Launch
2021
Development Time
up to 12 Month
Target Regions
North America, Europe
Target Groups
Consumers / Users