Waterfall-NYC
Public art
"Waterfall-NYC" is public art that presents a 128-meter waterfall digitally cascading down four vertically connected LED screens installed on the façade of the One Times Square building in the heart of Times Square in New York City. The digital artwork features a breathtaking waterfall of great magnitude dropping amidst the city's ubiquitous red brick buildings and steel-framed architecture. In the central city of art, culture, and business with clusters of skyscrapers and iconic billboards, the grandeur of Mother Nature evokes a sense of tranquility, and the international role of public art is emphasized.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
North America
Target Groups
Consumer / User