Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

We hold a mirror up to this world.
We hold a mirror up to this world.
We hold a mirror up to this world.
We hold a mirror up to this world.
We hold a mirror up to this world.
We hold a mirror up to this world.
We hold a mirror up to this world.
We hold a mirror up to this world.
We hold a mirror up to this world.
We hold a mirror up to this world.
We hold a mirror up to this world.
We hold a mirror up to this world.
We hold a mirror up to this world.
We hold a mirror up to this world.
2021

Share:

We hold a mirror up to this world.

Integrated image campaign

DER SPIEGEL

Trump, the climate catastrophe, growing populism, the refugee crisis – today’s news is more chaotic than any TV show. Nobody knows what to believe anymore. In these times, DER SPIEGEL wanted to strengthen its role as THE German news brand offering reliability and orientation. With an integrated campaign that holds the mirror up to the world, highlighting the wrong-doings and hypocrisy of those in power. The result is a remarkable piece of communication for the most prestigious German media outlet: DER SPIEGEL took a stand against the loss of morals in this world.

Client / Manufacturer

DER SPIEGEL

Hamburg, DE
Design
Serviceplan / Plan.Net Germany

Serviceplan / Plan.Net Germany

München, DE
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User

RELATED PROJECTS