Wealth & Honor

Bottle packaging

The Johnnie Walker Blue special edition was launched on the Korean market to celebrate the New Year of 2016. It includes Korean characters and mother-of-pearl inlays in the design, making it a special gift and collectible. Its bottle, which is inlaid with the symbols of wealth and prosperity, such as peony, deer and peacock, is a work of art. Each side of the brand’s square signature bottle bears the letters of the Korean translation of “Wealth & Honor.” When the four bottles are put together in a line, it turns into a complete motif displaying these two works.

Client / Manufacturer

Diageo Korea

Seoul, KR

Johnnie Walker House Seoul

Seoul, KR

Design

Indirain

Seoul, KR