WealthyCats: Play to Build Financial Resilience
Education Program / Learning Innovation
This project teaches children in Thailand basic financial skills, especially in resource-poor regions. The program uses playful learning and community support to make financial education accessible and sustainable. In this way, it promotes justice, resilience, and sustainable development.
It addresses financial exclusion through a joyful, design-led approach that engages underserved children. Playful branding and a cat character spark curiosity and introduce money, saving, and smart spending through hands-on learning, fostering habits of equity and resilience.
WINNER STATEMENTWe’re overjoyed! This global award validates our WealthyCats mission to empower kids with real-world financial skills. The funds will help us expand our game to underserved communities. Every child deserves the power to make smart financial choices early in life. Thank you, iF Design, for believing in our vision and helping spark global change.
Design