Weihnachtsmailing

Set of beer mats

Germans are reputedly not very good at parties. This common prejudice was proved wrong during the world football championship 2006. For the celebration spirit to live on in 2007 the design agency Ligalux sent out a set of beer mats for a jubilant new year. The mats featured twelve suggestions for parties beyond football matches and Christmas. The mailing was intended to stick out in the flood of Christmas cards and packages and have an emotional effect with tongue in cheek.