







Weijin Spirits- Packaging Design of Chinese Liquor
Liquor Packaging
Anhui Shuangji Liquor Industry Co., Ltd
Weijin Two Springs (Weijin Spirits) is a high-quality spirits brewed with two kinds of natural mineral water emerging in the "Weijin" Dynasty in Ancient China. As a new liquor brand, it is necessary to design a highly recognizable packaging, so that people can recognize it at a glance, creating a good brand impression. "Wei Jin" was a splendid period of culture in Chinese history, which bred prosperous oriental culture. This packaging design uses a variety of cultural elements of Wei Jin, with classical and luxurious oriental beauty and multiple beautiful visions and meanings, different from existing packaging of Chinese spirits.
Client / ManufacturerDesign
Anhui Shuangji Liquor Industry Co., Ltd
YingShang, CNSHANGHAI JIAO TONG UNIVERSITY
Shanghai, CNXiao Bing, Shou Yining, Lee Yixuan, Deborah CalistaDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users