Simone Adams developed her first own high-quality wine series immediately after taking over the reins of her parents’ company. In her free time, this unconventional and gently obstinate winemaker is also a passionate hunter. Our task was to create a brand image with a strong personal connection. In addition to a word mark and a crisp signet in magenta and red, the labels lay emphasis on an unusual mix of fonts. Each wine is named after a particular projectile size – the labels adorning the premium line even feature a “clear shot” in the original caliber.