The idyllic little town of Bacharach produces wines that are not only appreciated by German wine connoisseurs. Winemaker in the fourth generation, Friedrich Bastian is closely connected to the region and knows about the advantages of the terrain for his wines. To make this perceivable for the customer, the wine labels have been redesigned. A combination of typography and pictograms create a clear line through three categories of wine and boost the brand recognition. Several printing specialties emphasize the quality characteristics of the different wines. That is how the bottles are clearly positioned in the shelves.